West Foods Distribution network

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WFD Network was registered West in 1996 and is one of the country’s leading food products distributors, with a customer list that includes all of Zimbabwe’s leading retail and wholesale chains. WFD Network is 100% foreign owned and is headed by Managing Director Mrs T Ellis (Aleshina).

WFD Network which has been in operation for over 15 years is one of the country’s leading food products distributors, with a customer list that includes all of Zimbabwe’s leading retail and wholesale chains. West Foods has two operating companies being, WFD Network (dry goods) which is headed by Tatiana Aleshina.

WFD continuously strives to add value to our principal’s strategic marketing objectives, for example in 2010 we launched “Peoples Choice”, which in the rice category became the market leader in a space of 3 months